AXE engaged Culture22 to deliver a next-generation, point-of-purchase device, which allowed Target customers to engage more fully with its brand. The solution was an augmented-reality, AXE-branded game, surrounded by edgy, rock-music oriented motion graphics and soundtrack. The display unit itself was cleverly designed to resemble a classic Marshall guitar amplifier, completing the rock n roll visual theme.
Unilever
Axe Interactive
AXE engaged Culture22 to deliver a next-generation, point-of-purchase device, which allowed Target customers to engage more fully with its brand. The solution was an augmented-reality, AXE-branded game, surrounded by edgy, rock-music oriented motion graphics and soundtrack. The display unit itself was cleverly designed to resemble a classic Marshall guitar amplifier, completing the rock n roll visual theme.
AXE engaged Culture22 to deliver a next-generation, point-of-purchase device, which allowed Target customers to engage more fully with its brand. The solution was an augmented-reality, AXE-branded game, surrounded by edgy, rock-music oriented motion graphics and soundtrack. The display unit itself was cleverly designed to resemble a classic Marshall guitar amplifier, completing the rock n roll visual theme.
