Every company has its marketing Super Bowl. For Hitachi Medical, it is clearly the RSNA trade show. Hitachi is a global leader in the medical imaging space, with market-leading MRI and Ultrasound solutions. RSNA is Hitachi's opportunity to demonstrate its superiority to over 50,000 Radiological professionals as they converge on Chicago to see the latest in medical technology.
To meet this demanding market, Hitachi teamed with Culture22 to create a truly focused and SEAMLESS approach to crafting a buzz-worthy and holistic brand experience. A detailed touch point map identified a path of key customer interactions and these interactions were approached with the concept of creating a “moment of connection” at each point.
Tactics included graphic theming, extensive exhibit graphics, huge animated projections, a custom iPad app, the Help Hitachi Help Others donation campaign, a sold-out Imaging Insiders seminar, multiple live presentations, booth attractions, large scale touch screens, brand videos, mobile billboards, and more.
