Culture22 is proud to have held the role of Creative Experience Director for the Chicago2016 Olympic Bid. We began the experience architecture by creating a 20-foot long experience touch point map that defined in detail every element that would visually, emotionally, or audibly impact the audience: the elite group of IOC members who ultimately decide the location of an Olympics.
We then got to work on creating a large number of deliverables, from sophisticated video elements, multi-screen animated presentations, presentation room design and ambience, touch-table content, environmental graphics presented throughout the city, online applications, and the environmental design of Chicago’s skyline. We continued this role for key events in Chicago, IL, Lausanne, Switzerland, and Copenhagen, Denmark, and accompanied the Chicago 2016 to all international presentations.
