When moving into its newly built and magnificent headquarters, they asked Culture22 to participate in branding the space. Our solution was to use the walls of the office as a palette to truly tell the company’s story, focusing on its impact via current breakthroughs and future success. Large-scale graphics celebrate the essence of the brand, while telling a multi-layered story of innovation, social responsibility, and hope.
The experience includes a pioneering triple-screen, gesture-controlled multimedia display that intuitively introduces visitors and new employees to the breadth of Leica’s strengths.
