The challenge was to create a large-scale, interactive exhibit element that was personalized, held attendees’ attention over a multi-day event, and re-enforced that visitors were part of the bigger McDonald’s family. Culture22’s solution was a 40ft- wide video wall fed in real-time by attendees’ interactions with nearby kiosks. Users entered their email address, smiled for a photo, and were treated to a Hollywood-level CGI flight through space, evolving into a cosmic zoom that carried them through the earth’s atmosphere and ended up smoothly hovering over a generated image of their store locations. Over the course of the event, as users’ store locations were identified, an animated US map filled with glowing dots of light to highlight coverage of the coast-to-coast family of restaurants.
McDonald's
Worldwide Conference
The challenge was to create a large-scale, interactive exhibit element that was personalized, held attendees’ attention over a multi-day event, and re-enforced that visitors were part of the bigger McDonald’s family. Culture22’s solution was a 40ft- wide video wall fed in real-time by attendees’ interactions with nearby kiosks. Users entered their email address, smiled for a photo, and were treated to a Hollywood-level CGI flight through space, evolving into a cosmic zoom that carried them through the earth’s atmosphere and ended up smoothly hovering over a generated image of their store locations. Over the course of the event, as users’ store locations were identified, an animated US map filled with glowing dots of light to highlight coverage of the coast-to-coast family of restaurants.
The challenge was to create a large-scale, interactive exhibit element that was personalized, held attendees’ attention over a multi-day event, and re-enforced that visitors were part of the bigger McDonald’s family. Culture22’s solution was a 40ft- wide video wall fed in real-time by attendees’ interactions with nearby kiosks. Users entered their email address, smiled for a photo, and were treated to a Hollywood-level CGI flight through space, evolving into a cosmic zoom that carried them through the earth’s atmosphere and ended up smoothly hovering over a generated image of their store locations. Over the course of the event, as users’ store locations were identified, an animated US map filled with glowing dots of light to highlight coverage of the coast-to-coast family of restaurants.
